In a world overflowing with options, making a decision should feel empowering. But often, it feels overwhelming. Whether you're choosing a career path, a dinner spot, or a meme format, too many choices can lead to indecision, stress, and second-guessing.
This idea is called the "Paradox of Choice," a term made popular by psychologist Barry Schwartz in his book The Paradox of Choice: Why More Is Less. In short, Schwartz explains that having lots of choices might seem great, but it can actually make us feel less happy and more anxious.